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Myrtle Beach News


Date ArticleType
7/22/2019 MBACC News Release
MMGY Chosen for Brand Positioning and Research Plan Initiative


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July 22, 2019

Media Contact
Diana D. Greene
Chief of Administration
Myrtle Beach Area Chamber of Commerce
O: 843-916-7222 

MMGY Chosen for Brand Positioning and Research Plan Initiative

Myrtle Beach, S.C. - The Myrtle Beach Area Chamber of Commerce and Convention and Visitors Bureau selected MMGY as the agency to lead the organization’s brand positioning research and plan initiative following a nationwide request for proposal.

As the official destination marketing organization for the area, this project is vital to the chamber’s long-term marketing strategy for the entire Grand Strand.

“Visit Myrtle Beach has become a powerhouse when it comes to driving visitation to our destination and creating an impressive return on investment for the community’s stakeholders,” said Karen Riordan, president and CEO of Myrtle Beach Area Chamber of Commerce. “We are embarking on this project from a position of strength and with a genuine desire to keep improving our product, our promotion, our pricing strategy and our distribution.”

The chamber released the RFP nationally in March and received nine proposals that were evaluated by nine-person task force comprised of local industry experts and a few chamber staff members.

“After scoring each RFP and discussing them as a task force, we chose four finalists to make in-person presentations,” said Matt Klugman, chairman of the chamber’s board of directors. “After going through the presentation phase, we knew the right partner to handle this initiative was MMGY.”

The chamber’s full board of directors voted in favor of the task force recommendation to hire MMGY in June.

“The team working on the chamber account includes our most accomplished creative and strategic thinkers,” said Katie Briscoe, president of MMGY Global. “Our approach merges research and analytics with inspired creative. It was designed to engage stakeholders throughout the process and present a brand blueprint that extends well beyond a destination’s marketing program.”

“MMGY is going to help us develop a new brand positioning strategic framework that will convey who we are and what we have to offer our visitors,” Riordan said. “We are interested in placemaking that speaks to what makes the Myrtle Beach area a great place to live, work and play. MMGY is an industry leader that can help us achieve our goals.”

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About Myrtle Beach Area Chamber of Commerce

Since 1938, the Myrtle Beach Area Chamber of Commerce has stood as the unified voice of the Grand Strand's business community. The U.S. Chamber of Commerce has awarded the MBACC its five-star accreditation--one of only few chambers in South Carolina to earn this distinction. The MBACC serves Myrtle Beach, North Myrtle Beach, Surfside Beach, Little River, Atlantic Beach, Garden City Beach, Loris, Conway, Aynor, Murrells Inlet, Litchfield Beach, Pawleys Island, Socastee and Carolina Forest. For more information, visit

About MMGY

MMGY is the flagship agency for MMGY Global, a marketing communications and technology company founded nearly 40 years ago with the mission to “inspire people to go places.” They have worked with over 100 destinations from around the world and have a team of over 400 tourism marketing professionals. The firm is known for its research-centric destination-branding process that connects with both the emotional and rational side of visitors and residents alike.