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Date ArticleType
2/25/2019 MBACC News Release
Myrtle Beach Hosts Travel South's Annual Domestic Showcase

FOR IMMEDIATE RELEASE

February 25, 2019

Media Contact:

Julie Ellis
Public Relations & Communications Manager
Myrtle Beach Area Chamber of Commerce/CVB
O: 843-916-7235; C: 843-592-9872
Julie.Ellis@VisitMyrtleBeach.com

Myrtle Beach Hosts Travel South’s Annual Domestic Showcase

Conference brings more than 700 people and $600,000 in economic impact to the Grand Strand.

MYRTLE BEACH, S.C.Visit Myrtle Beach, the Myrtle Beach Area Chamber of Commerce and the South Carolina Department of Parks, Recreation & Tourism (SCPRT) are hosting the annual Travel South USA (TSUSA) conference in Myrtle Beach February 24 - 27 at the Myrtle Beach Convention Center.

More than 700 delegates are in Myrtle Beach to experience fresh coastal cuisine, a unique flavor of fun, and warm Southern hospitality along 60 miles of beautiful coastline. Delegates are here for three days of intensive meetings with a goal of delivering more visitors, spending more time and money in the South and showcasing our unique region.

Domestic Showcase will deliver close to $600,000 of economic impact into the City of Myrtle Beach. Over 120 state and local partners have come together to introduce the warm hospitality of this coastal destination to over 180 tour operators and media.

“We are thrilled to host the 2019 Travel South conference in Myrtle Beach,” said Karen Riordan, president and CEO of the Myrtle Beach Area Chamber of Commerce. “Travel South is a remarkable partnership organization that exemplifies the meaning of cooperation. Their annual conference is always stellar, and it brings hundreds of tourism professionals to our beautiful region. We know our Southern hospitality, amenities, attractions and culinary options won’t disappoint, and we’re looking forward to this amazing conference.”

 The estimated economic impact of group travel is significant. According to the American Bus Association Foundation, approximately $29 billion in overall economic impact was delivered to the twelve Travel South member states in 2016 from group travel. It is estimated that sales in the Travel South member states coming from group tours totals $15.25 billion. Hotels in Travel South member states provide an estimated 14.5 million room nights annually.

“We’re excited about hosting Travel South Showcase again, and welcoming hundreds of buyers and suppliers to the Palmetto State,” said Duane Parrish, Director of SCPRT. “This is such an important gathering, a time for Showcase delegates to reconnect and do business, and an opportunity for us to demonstrate how accommodating South Carolina can be for group tours.”

Travel South USA Domestic Showcase has not only continued to grow in attendance but has expanded the programming provided during Showcase. For the first time, Domestic Showcase will introduce Media Marketplace. 48 highly-qualified and vetted journalists will meet one-on-one with public relations suppliers in their own marketplace. This will give the journalists an opportunity to speak with PR specialists who can present expert knowledge of their destination’s stories, build stronger relationships, and glean even more published results.

For more information on Domestic Showcase, visit: http://industry.travelsouthusa.com/showcase

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About Travel South USA 
Travel South USA is America’s oldest and largest regional travel promotion organization, formed in 1965. The long-standing regional collaboration of the state tourism offices of
AlabamaArkansas, GeorgiaKentuckyLouisianaMississippiMissouriNorth CarolinaSouth CarolinaTennesseeVirginia and West Virginia provides a foundation to positively position tourism as a vital and dynamic element in the region’s economic development. Tourism ranks throughout the region as one of the top three industries, behind manufacturing and agriculture, and is responsible for $133 billion in spending by visitors, generating 1.4 million direct jobs, $30 billion in worker paychecks, and almost $16 billion in state and local taxes. Visit TravelSouthUSA.com for consumer information and travel industry information, TravelSouthUSA.org.

About the Myrtle Beach Area Chamber of Commerce:

Since 1938 the Myrtle Beach Area Chamber of Commerce has stood as the unified voice of the Grand Strand's business community. The U.S. Chamber of Commerce has awarded the MBACC its five-star accreditation, one of only a few chambers in South Carolina to earn this distinction. The MBACC serves Myrtle Beach, North Myrtle Beach, Surfside Beach, Little River, Atlantic Beach, Garden City Beach, Loris, Conway, Aynor, Murrells Inlet, Litchfield Beach, Pawleys Island, Socastee, and Carolina Forest. For more information, visit MyrtleBeachAreaChamber.com.