Mustang Week draws enthusiasts from across the United States and Canada to Myrtle Beach, hosting the largest gathering of Mustangs each year in a unique, laid-back setting. Launched in 2002 as a family event, Mustang Week started with a small cruise-in of about 150 cars at the Hard Rock Café in Broadway at the Beach. Over two decades, it evolved into a week-long celebration featuring track events, autocross, drag racing and a massive car show, reaching over 2,500 Mustangs and 10,000 attendees in 2018. After weather and pandemic-related cancellations in 2020, Power Automedia revived Mustang Week in 2023. Returning to the Myrtle Beach Mall, we have reintroduced the iconic event with a fresh perspective, preserving classic traditions while expanding activities. Mustang Week now offers live music, diverse food vendors and entertainment for the whole family, fostering connections among enthusiasts and the Myrtle Beach community. Our goal is to bring continued growth, boost tourism, and strengthen local partnerships to support Myrtle Beach’s businesses. Mustang Week creates lifelong memories for Mustang fans and newcomers alike and is positioned for a dynamic future here on the Grand Strand.